Company: Apple
Elements to include in project: Industry analysis, Competitive analysis, and Alternative strategy generation
- identify strategies
- Discuss strategies used at the corporate, business and functional levels using concepts learned in the course.
*Reading materials for some concepts that can be used for
paper/presentation:
Strategy Analysis/Competing in International Markets and Selecting Corporate Strategies:
Strategy-Formulation Framework
Handout
The Boston
Consulting Group (BCG) Matrix
Quantitative
Strategic Planning Matrix (QSPM)
Chapter5_SelectingBusiness-LevelStrategies.pdf
Chapter6_SupportingBusiness-LevelStrategy.pdf
*Required formatting of paper:
- Double-spaced, 12-point font
- include reference page
- Paper should be written in the third person
- Use APA formatting for in-text citations and reference page. You are expected to paraphrase and not use quotes. Deductions will be taken when quotes are used and found to be unnecessary
- about a page or two for each element stated above
*Required formatting of powerpoint slides:
- Overview of each element (one slide per element)