Part 1: The Franchise Agreement and Franchisee’s Perspective

Using
the same franchise disclosure document that you discussed in the last assignment, identify any benefits and disadvantages of the
agreement as well as the key requirements of the FRANCHISEE. Also,
consider and discuss whether you purchase a location from this
franchise?

Readings:

• Lecture Notes /content/enforced/236166-M_027328-01-2175/Week 3 Lecture1.pdf
• Chapter 3 of Introduction to Franchising PDF
• Krakus,
  B., & Baer, J. R. F. (2009, April 1). Do franchise agreements
  without formal expiration dates continue in perpetuity. Franchise Law
  Journal, 28(4), 206-248.
• Haagen-Dazs Franchise Agreement

Note: Initial Response of a minimum of 200 words; two (2) follow-up responses of more than 50 words; at least two (2) references from readings above using APA-formatted in-text citations. A third reference from any other source is optional.

Part 2: International Franchising

When
McDonald’s began opening locations internationally, were there any
issues with their logo or menus? Find an international franchise and see
what was adaptable to another country and what was not adaptable.
Consider all aspects of the franchise that required changes. Please
provide specific examples.

If
you can find pictures or articles that illustrate the marketing pieces
or the product, please include that, too. ****Hint****For many of the
brands, you can access the menu for that country just as you can for our
locations here. That will give you a perspective on the changes that
they may have made to their menu.

Readings:

• Lecture Notes/content/enforced/236166-M_027328-01-2175/Week 4 Lecture1.pdf
• Chapter 4 of Introduction to Franchising PDF
• Underwood, R. (n. d.). Should you consider an international franchise? Inc. Retrieved from http://www.inc.com/magazine/20110201/should-you-consider-an-international-franchise.html
• Wang,
  C., &, Altinay, L. (2006). The role of prior knowledge in
  international franchise partner recruitment. International Journal of
  Service Industry Management, 17 (5). Retrieved from http://digirep.rhul.ac.uk/items/c3976a1b-3eb5-79ae-7223-5d8671072abc/1/ (available in UMUC Library).
• Preparing Your Franchise to Go International. Video Presented by Edwards Global Services. Retrieved from http://www.franchise.org/InternationalToolkit

Note: Initial Response of a minimum of 200 words; two (2) follow-up responses of more than 50 words; at least two (2) references from readings above using APA-formatted in-text citations. A third reference from any other source is optional.

PART 1 & 2 Rubrics: https://learn.umuc.edu/d2l/lms/competencies/rubric…