Your
task is to apply 4 of the 5 marketing concepts to the information in
the case – information that you will use to make your strategic
marketing decisions.
Evidence showing your
understanding of the marketing concept and your ability to accurately
apply it should be provided in your posting in the manner outlined
below. For each of the 4 marketing concepts (i.e., figures) you chose,
you will submit one entry. That entry should include the info outlined
like the example. Fully provide the appropriate information using the
headings given. Content is more important than volume so more
information is not necessarily better or rewarded more.
CUSTOMER-PRODUCT PROFITABILITY ANALYSIS
DETERMINANTS OF CUSTOMER-PERCEIVED VALUE
THE MARKETING RESEARCH PROCESS
FIVE TYPES OF ATTACK STRATEGIES
SIX TYPES OF DEFENSE STRATEGIES
choose 4 of these 5 strategies- apply to the case and explain how each one works
Kindly look at the attachments for this is my final chance
Marketing Request
https://www.studypool.com/uploads/talk/315987/158535/20160604170209mkt_request.png
Case
Example
https://www.studypool.com/uploads/talk/315426/158535/20160604165824example.png
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