This project will be done on the company Treasured Accents https://www.treasuredaccents.net/
I have included EXAMPLES of papers so you have an idea of what it should look like and the length.
- ISBN-13: 978-133740763-2
The project is to develop a Marketing Plan for a small business (existing small to mid-sized business in your area ). This project will start you thinking about Marketing in a practical sense. You will gain experience formulating a plan, learning how each part is dependent on one another. You will gain some introspection and perhaps direction for the future. In fact you may want to build on this exercise throughout your life in preparation for earning a job after graduation.
Marketing Plan Components
Introduction (brief intro to the company – no more than one page)
Mission Statement (1-3 sentences long)
TOWS Analysis (This is an internal and external situation analysis presented with corresponding strategy options in a table as shown in the example.)
Marketing Objectives (These need to be ‘S.M.A.R.T. objectives’ with each objective meeting the five element of the SMART acronym. Google this term if you don’t know what it means.)
Target Market (Write a one paragraph descriptive profile of each target segment)Write one full paragraph (100-200 words max) providing a descriptive profile of the company’s target market using geographic, demographic, psychographic, and/or behavioral variables.If the company has more than one target segment write a separate profile paragraph for each segment.For example, Home Depot has two distinct target segments – DIY homeowners and professional contractors.Marketing Objectives (These need to be ‘S.M.A.R.T. objectives’ with each objective meeting the five element of the SMART acronym. Google this term if you don’t know what it means.)
Positioning Strategy (How does the company want to position itself in the minds of the target market as distinct from, and better than, what competitors have to offer?)
(How does/will the company attempt to position itself in the minds of the target market as distinct from, and better than, what competitors have to offer? Be VERY specific here. Most businesses fail to clearly position themselves apart from the competition.)
- Marketing Mix:
- Product/Service Mix (see topics in Chapters 10-12)
- Place Mix (see chapters 13-14)
- Promotion Mix (see chapters 15-18)
- Price Mix (see Chapter 19)
Conclusion (one paragraph wrap-up and call to action)
References (APA format. Remember to cite any interviews you conduct with company owners or staff.) Remember that in-text (parenthetical) citations are required in the body of your paper if you use sourced information or quotes!