For today’s discussion, begin by reading Chapter 11 and the PowerPoint notes:
In the notes, read the Forbes article that highlights 5 Ethical issues:
Unreported Endorsements, Improper Anonymity, Compromising Consumer Privacy, Overly Enthusiastic Employees, and Using the Online Community to Get Free Work
Also in the notes, read the SmartCompany article that highlights 5 Legal issues:
Copyright Infringement, Misleading Conduct, Privacy and Confidentiality, Defamation and Advertising Standards.
For this discussion, let’s build on these lists.
Take a look at the articles below that discuss ethical and legal issues as each relates to social media and business.
1) Find one new issue to add to the list of “Ethical Issues” and
2) Find one new issue to add to the list of “Legal Issues”
3) Post your issues to the discussion board with a brief explanation of why businesses should be concerned.
7 Fundamental Ethics of Social Media Marketing (Links to an external site.)