Why do companies go global?
- Sign up at the below link to view the pdf on “10 Reasons to go International” 10 Reasons to go International
- Read Ready To Go Global? 6 Tips To Help You Decide
What are Blue Oceans?
- Investigate the concept of Blue Oceans that focuses on the pursuit of differentiation and low cost while creating a new demand in the marketplace.
- Begin to read Blue Oceans Strategy
- Highly Recommended Read: Blue Ocean Strategy: How to Create Uncontested Market Space And Make The Competition Irrelevant by Kim and Mauborgne. This book presents an alternative to swimming in red oceans where competition is fierce.
Post in the text box here what the company is you will be using for your final project. Describe very briefly why you think it will be successful