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South Airlines Project

1. What is the organization’s financial position and financial strategy – how do they make and invest their money? Pg. 194

2. What are the organization’s production and purchasing strategies? Pg. 199

3. What are the current strategies in the organization’s other functional areas HR, IS, etc)? Pg. 202

Approx: 400 Words

At least 2 Sources (I have added some to help below)

IBIS Industry Report:

With Citation:

Hoover’s Company Records. (2020). Southwest Airlines Co. Fort Mill: Mergent. Retrieved from

ICD Research. (2016). Southwest Airlines Co. : Leisure and arts – company profile, SWOT & financial analysis. London: GlobalData plc. Retrieved from ProQuest Central; ProQuest One Academic Retrieved from

Southwest Airlines Co. (2020). 2019 Annual Report to Shareholders. Retrieved from

  • Strategic Management: Theory and Practice, 5th Edition, (Solon, OH: Academic Media Solutions, 2017) John A. Parnell (Online eTextbook Access Card: ISBN 978-1-942-04128-3)
  • Good to Great: Why Some Companies Make the Leap–and Others Don’t, 1st Edition, (New York, NY: Harper Business, 2001) James Collins (ISBN-13: 978-0066620992)

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