Answer the 3 questions below.
Each question must use APA format and use a scholarly source. For Question 3 I have attached the Grading Rubric to follow.
We encounter advertising on a daily basis. Yet, many of us rarely stop to consider what it is and how it impacts our views. For this discussion, read Chapters 1 and 2 of your textbook and address the following:
- Define advertising in your own words.
- Use either Print Screen or the Snipping Tool on your computer to copy and paste at least one example of an advertisement that has influenced your view as a consumer of that organization. Explain how it demonstrates the impact of advertising on a company’s competitive advantage. (Remember to create a reference entry and cite the source for the advertisement you select.)
- Use either Print Screen or the Snipping Tool on your computer to copy and paste at least one example of an advertisement that might be considered to have a negative impact on society. Explain the ethical considerations of this advertisement and the kinds of social criticisms that might result. (Remember to create a reference entry and cite the source for the advertisement you select.)
Post your examples to the discussion forum below. Your initial post must be a minimum of 300 words, and be supported by your text and at least one professional or academic source.
Every industry or profession is subject to a certain set of ethical and legal responsibilities, and advertising is no exception. Use the Ashford University Library to find one scholarly article that discusses one of the specific ethical and/or legal responsibilities of the advertiser. Then, search the web for an example of an advertisement or advertising campaign that reflects this responsibility, and discuss the extent to which meeting this ethical and/or legal responsibility allows the advertiser to avoid social criticisms. Provide the URL link to the advertisement you have discussed.
Your initial post must be a minimum of 300 words and be supported by your text and at least one professional or academic source. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center
Advertising as an industry has undergone many changes in the last ten years. Read Chapter 1 of your textbook. Then, reflect on the types of changes the industry has faced in the past decade, specifically with regard to globalization and technology. Your post should be at least 350 words.