Case Analysis.
Make sure to include at least 4 case questions , at least 12 sources including the article and 4 case recommendations.
Follow the Koepp Dollar Shave club example for the ppt slides. ( Follow the same order) .
Team Case Analysis Grading Matrix
|
Criteria |
Description |
Score |
Weight |
|
Case Presentation |
|||
|
Presentation Deck |
Informative and easy to follow |
(0-100) |
5% |
Presentation Delivery
Class Engagement
Clear and easy to follow
Relevant and stimulating questions for the class, ability to reflect on feedback and move the discussion forward
(0-100) 5%
(0-100) 10%
|
Case Discussion |
|
Analytical Quality |
|||
|
Case Data |
Case-based as well as updated and forecasted data on the company and its industry with notated references |
(0-100) |
20% |
|
Structured Analysis |
Logically constructed analysis using conceptual frameworks from class (analytical models from outside of class can be added as well) |
(0-100) |
20% |
|
Case Recommendations |
Case recommendations answering how the company move forward should follow from the data and analysis and express forward-looking marketing strategies |
(0-100) |
25% |
Insights
How well the presentation reflects useful insights, approaches problems from fresh angles, etc.
(0-100) 15%
|
Overall Evaluation Score |
(0-100) |
100% |
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