Hello, I have a case that I have to write the answers and I have to present the answer in my class so please explain the answer to be easier to present it.
Case Analysis – Walmart Global Strategies
- What was Walmart’s early global expansion strategy? Why did it choose to enter Mexico and Canada rather than expand into Europe and Asia?
Walmart’s strategy earlier is to have a low-priced model to engage a wide range of customers.
- What cultural problems did Walmart face in some of the international markets it entered? Which early strategies succeeded and which failed? Why? What lessons did Walmart learn from its experience in Germany and in Japan?
- How would you characterize Walmart’s Latin America strategy? What countries were targeted as part of this strategy? What potential does this region bring to Walmart’s future global expansion? What cultural challenges and opportunities has Walmart faced in Latin America?
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