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Industry report and Firm analysis report and presentation

I WILL PROVIDE MORE TIME FOR THE FIRM ANALYSIS REPORT AND PRESENTATION. NEED INDUSTRY ANALYSIS REPORT FIRST (3000 WORDS). total 6000 words

Specific Guidelines for Industry Analysis and Firm Analysis REPORT (combined word limit of 6000 words)

Both substance (i.e., what you say) and style (i.e., how well you say it) are important. Thus, consider the following guidelines when developing your report:

  1. INTRODUCTION

Statement of Purpose – state the purpose of your project and define the industry. Let the reader know in advance the specific issue you will address as well as what issues you will not address and why? A little bit of the history of your firm and what path it has traveled to be where it is today.

2. EXTERNAL ANALYSIS TO IDENTIFY OPPORTUNITIES & THREATS

See the book for relevant chapters and my note on a good SWOT to be applied to the firm report for industry report focus from Rothaermel book 3rd ed.

Perform an audit of the trends in the industry from the focal Firm’s (firm that you have chosen) perspective. The trends are neutral until you label them positive or negative depending upon your focal firm. Thus, you must be specific to identify both opportunities and threats (this must include an analysis of essential external forces and trends, including the industry and competitors). Makes sure you also look at the general environment discussion (task environment and societal environment: – PESTEL framework). You may use Porter’s five force analysis if it is appropriate for your analysis. Eventually, you must inform what are the critical factors in this industry. What makes this industry either attractive or unattractive? What is the future of this industry? What about competitive analysis or Strategic Group analysis? Remember to use many of the data base sources that are provided in a separate document.

3.STRATEGY ANALYSIS AND CHOICE

Identify and revise the mission statement of the firm, if necessary. Establish Long Term Objectives, generate alternative strategies, Choose courses of action and justify choices. You may use any other analytical tools, discussed in the classroom depending upon your needs for analysis.

4.STRATEGY IMPLEMENTATION

The key issue is a fit between external factors and internal factors. This would create answers to the implementation questions such as; what should be done to foster the successful implementation of your recommended strategies? Include a discussion of capital requirements and sources of capital. In addition, you must bring the human capital aspect in your strategy implementation process.

5.EVALUATION & CONTROL

Develop a three (3) year PRO FORMA Income Statement with remarks column that provides assumptions about your strategy, cost of resources and future of the industry.

Rubric will be provided upon acceptance

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