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Internet Marketing Question

It’s a project of Electronic commerce:

ECOM 322: Social Media Marketing

Project Assignment

In this project, you will work individually to provide social media consulting. You own a Social Media consulting company, and your company has been selected to work with a new Saudi organization (business or non-profit) of your choice (select a business of any industry).

The selected business has decided to launch a New Product and Mobile App campaigns on social media. And they are planning to market and present their products or services on social media such as Instagram, Twitter, Snapchat, Foursquare, Facebook, YouTube and Blog…. etc.

For this part of the assignment, you need to write a report that describe the following aspects of the business.

1.Brief overview [Brand Summary & Social Media Accounts] [1.5 marks]

2.Audit your social media platforms performance [2 marks]

3.Social media benchmarking [3.5 marks]

4.Define your social media marketing goals (based on launching a new Product and Mobile App campaigns) [1.5 marks]

5.Research your target audience [1.5 mark]

6.Develop your social media brand/business standards [2 marks]

7.Implementation [Content Ideas: for each campaign] [4.5 marks]

8.Evaluation and Measuring [1.5 marks]

9.Budget [1 mark]

10.Conclusion [1 mark]

11.Reference list.

Assignment Guidelines:

§Your Assignment must include:

§A title that well represents the content of your report.

§Table of contents.

§An opening paragraph.

§The main body of your report, which required analyzing a company’s use of social media [All points must be related to the concepts raised throughout the course].

§A “References” section listing all sources included. And ensure that you follow the APA style in your report.

§The minimum number of required references is 5.

§Use Times New Roman, 12 font size, 1.5 line space and adjusted text.

§A mark of zero will be given for any submission that includes copying from other resource without referencing it.

§Your report length should be between 2000 to 2400 words.

§Assignment must be in word format only no PDF.

§Your file should be saved as: Your Name – CRN – ECOM322-Project Assignment – Part 1.doc

§You must check the spelling and grammar mistakes before submitting the assignment.

§Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements paper style, free of spelling and grammar mistakes, referencing and word count.


§Any information that you use in your SMMP that has been derived from a published source (including our textbook) must be properly cited.

Avoid plagiarism from others in same assignment.

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