Applying the concepts from Collins and Porras, choose a large publicly traded company, not listed in the article, and describe their core ideology (core purpose and core values) as well as their 10 to 30-year vision (vivid description is not necessary). There is no right or wrong answer, however you will be graded on the quality and logic presented. Two points each for the 1) core purpose, 2) core values, and 3) BHAG
Full credit will be allocated for answers which are thorough and follow the structure of the focal article.
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