Marketing Management 1

Assigned Readings:

Chapter 16. Marketing Strategy.

Chapter 17. Marketing Plans.

Initial Postings:
Read and reflect on the assigned readings for the week. Then post what
you thought was the most important concept(s), method(s), term(s),
and/or any other thing that you felt was worthy of your understanding in
each assigned textbook chapter.Your initial post should be based upon
the assigned reading for the week, so the textbook should be a source
listed in your reference section and cited within the body of the text.
Other sources are not required but feel free to use them if they aid in
your discussion.

Also, provide a graduate-level response to each of the following questions:

1. Think of a company you’d like to interview with, and list 1-2 specific factors for each of porter’s five forces.
   
2. Pick
   your favorite brand and look at the 5Cs for that company. What is the
   brand’s “situation analysis”? Based on that assessment and what you know
   of the brand, what recommendations would you make to the company
   regarding that brand or its business?
   

[Your initial post should be at least 450+ words and in APA format (including Times New Roman with font size 12 and double spaced).

Submitting the Initial Posting:Your initial posting should be completed by Thursday, 11:59 p.m. EST.

Response to Other Student Postings: Respond substantively to the post of at least two peers, by Friday, 11:59 p.m. EST. A
peer response such as “I agree with her,” or “I liked what he said
about that” or similar comments are not considered substantive and will
not be counted for course credit.

[Continue the discussion through Sunday,11:59 p.m. EST by
highlighting differences between your postings and your colleagues’
postings. Provide additional insights or alternative perspectives]

Evaluation of posts and responses: Your
initial posts and peer responses will be evaluated on the basis of the
kind of critical thinking and engagement displayed. The grading rubric
evaluates the content based on seven areas:

Content
Knowledge & Structure, Critical Thinking, Clarity & Effective
Communication, Integration of Knowledge & Articles, Presentation,
Writing Mechanics, and Response to Other Students.