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Project Plan of Strategic management

To receive feedback on your plans for proposed report, you are required to submit a 1 page report plan end of week 4 (18th February). The plan should include:

  • The strategic decision you have chosen
  • A preliminary Five Forces Analysis of the firm’s industry. Focus only on the 2-3 industry forces you perceive to be most powerful.
  • A list of five sources (news articles, industry reports etc.) which shed light on either the strategic decision chosen or relevant aspects the firm’s competitive position. For each source, provide a 1-2 sentence summary of how you expect this source will enlighten your analysis.

Feedback will be provided by Lecturers. Further details on the assessment will be discussed in lectures and tutorials.


Core Readings:

Key Readings:

McKay et al., Strategy, Chapter 1 Interpreting Strategy, Chapter 2 Process-Practice model

Porter, M. (1996) ‘What is strategy?’, Harvard Business Review, December: 61-78,

Core Readings:

McKay et al. Strategy, Chapter 4 Strategic Organization

Freidman, M. The Social Responsibility of Business is to Increase its Profits, New York Times Magazine September 13, 1970

Core readings:

McKay et al. Strategy, Chapter 5 External Environment

Porter, M. (2008) ‘The 5 forces that shape competitive advantage’, Harvard Business Review, Jan-Feb: 79-93.

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