Project Plan of Strategic management

To receive feedback on your plans for proposed report, you are required to submit a 1 page report plan end of week 4 (18th February). The plan should include:

• The strategic decision you have chosen
• A preliminary Five Forces Analysis of the firm’s industry. Focus only on the 2-3 industry forces you perceive to be most powerful.
• A list of five sources (news articles, industry reports etc.) which shed light on either the strategic decision chosen or relevant aspects the firm’s competitive position. For each source, provide a 1-2 sentence summary of how you expect this source will enlighten your analysis.

Feedback will be provided by Lecturers. Further details on the assessment will be discussed in lectures and tutorials.

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Core Readings:

Key Readings:

McKay et al., Strategy, Chapter 1 Interpreting Strategy, Chapter 2 Process-Practice model

Porter, M. (1996) ‘What is strategy?’, Harvard Business Review, December: 61-78,

Core Readings:

McKay et al. Strategy, Chapter 4 Strategic Organization

Freidman, M. The Social Responsibility of Business is to Increase its Profits, New York Times Magazine September 13, 1970

Core readings:

McKay et al. Strategy, Chapter 5 External Environment

Porter, M. (2008) ‘The 5 forces that shape competitive advantage’, Harvard Business Review, Jan-Feb: 79-93.