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Reflective Journal – Consumer Behaviour(500 words)

Requirements: Based on your reflection regarding what you have learned from the consumer decision-making chapter, write how the concepts/theories in this chapter help you make better decisions as a consumer in your daily life. Include two examples of your own experiences of making a consumption decision.

Key chapters in the textbook: Students are required to make use of the textbook focusing on “INPUT”, “PROCESS” and “OUTPUT” in the decision making model (see the textbook Volume 1. Unit 2, Module 1, Chapter 14 “Consumer Decision-Making and Diffusion of Innovations” pp. 61-70) and apply the relevant concepts that are taught in the whole course, throughout the assignment.

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