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Social Media and Business Uses

Down there is information about the whole assignment just to know how the assignment is going on and to have an idea.

But what is required from you is:

Part 1: My section is only and what I chose to do is Sports( Nike): ( (An example attached)

– Information to provide:

Industry type


Platform used

What type of content [article, photo, video, links, etc]

Frequency of posts

Purpose/objective [awareness, sales, complaint, announcement, etc]

Performance measures [shares, likes, etc..]

Part 2:

As in the excel file, Just for the Sports(Nike) with the same layout, an example of a spreadsheet attached.


The assignment information posted by the Instructor :

The tools used for business communication have been undergoing profound changes over the past 10+ years. You need to know how to use the traditional tools and to be aware of these new ones to be effective in whatever organization you aspire to work for. This team assignment will introduce some of the ones you are less familiar with and also encourage you to explore how organizations use them.

In addition to Google Documents, the author also introduces many other forms of electronic messaging and digital media, most newer with business uses still evolving (IM, SMS, podcastswebcasts, blogs, RSS, Twitter, StumbleUpon, Pinterest, Facebook, LinkedIn, Instagram, Discus, SnapChat, Groupon, LivingSocial, and many other” Web 2.0″ tools).

You will start a team exercise that involves following organizations and seeing how they use some of these tools for communication. Each team will do a “social media audit” of a variety of entities. Your audit should include which social networks are currently being used, how they are utilizing it, and how often. The audit needs to include all the main types of platforms, so some will not be used by all of them. Each team should do a retail chain, restaurant chain, professional sports group, non-profit group, and entertainer or program.

This site has a good description of an audit and how to conduct one. It even has instructions on columns to use in a Google sheet for the audit. “How to Conduct a Social Media Audit in Just 30 Minutes” (Links to an external site.)

This blog entry from Hootsuite (one of the social media management platforms) also offers a good synopsis of how and why to conduct an audit (Links to an external site.)

Teams will prepare a final report [details below] explaining different ways organizations are using these tools. To start, get together with your team and decide what organizations and tools you follow. ** If you do not have one already, create an account on Twitter ( Please “follow” me [mgmtinstr09]. I post a lot of articles etc. related to the class and businesses.

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