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Technology Management Discussion Questions

Please answer the following 2 questions in a few short paragraphs. Each answer should be about half a page.

Q1 .Are Big Machine and Taylor Swift right to ask for a catalogue takedown? Why or why not?

This question is based on the Spotify case (attached)

Q2. Use an example to illustrate the pros and cons of protection strategy.

PS: 1. Please don’t use these companies (MS, Intel, Apple, IBM, Numenta, Spotify)

2. Refer to the Week 8 lecture slides for more details about tech strategies.

3. The pros and cons of the protection strategy are usually related to the diffusion strategy.

4. The example should be about a company’s protection [tech] strategy.

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