Growth slowed for the fourth consecutive year in 2019 in the online grocery market, as the sector continues to struggle to reach new customers, when much of the growth in the market coming from existing users. The start to 2020 has seen growth rapidly accelerate due to the COVID-19 outbreak, the legacy of which will be opening up the online grocery market to large numbers of customers who may not have shopped for groceries online before (see the Appendix for details).
You are invited by Sainsbury’s as a marketing consultant
1) to ensure the company offers high service quality to online customers (1000 words)
2) improves its multi-channel marketing strategy, aiming to attract customers and/or enhance customer experience (1000 words)