The attached case study is about Coke and Pepsi Learn to Compete in India. Please answer the questions from the case study, you can find it at the bottom of the page.
- The political environment in India has proven to be critical
to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not, could developments in the political arena have been handled better by each company?
- Timing of entry into the Indian market brought different results for PepsiCo and Coca-Cola India. What benefits or disadvantages accrued as a result of earlier or later market entry?
- The Indian market is enormous in terms of population and geography. How have the two companies responded to th