Consider this statement: Cultures around the world are becoming increasingly similar, so companies should standardize both their products and global marketing efforts.
Do you agree or disagree with this line of reasoning? Explain.
Are there certain industries for which the statement might be more or less true?
- Cite your sources using APA style; include a Reference page entry and parenthetical citations. See the announcement titled “Discussion instructions – refer to throughout the semester” for additional APA citing resources.
- You must cite a minimum of two sources for your contribution to be considered for full credit, per the discussion rubric.
- Please label your responses in your initial posting so it is clear which comments are intended for each part of the discussion.
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