Chapter 11
1.Give several examples of an effective use of price discrimination. State how these examples meet the criteria of price discrimination and creation of sales when they are needed.
2.You are going on a three-day business trip for your company to Pittsburgh, Pennsylvania. You have up to $300 a day to spend on lodging and food. If you do not spend the money you save money for your company; you do not get to keep the unspent money. You will check in next October 18 and check out on October 21. Choose the hotel where you would stay; what Web site would you use to pick the hotel? What did your search process involve? How many Web sites did you use to make your selection? What criteria did you make in choosing the hotel? (Note: Look up the hotel rates, but please do not make an actual reservation.)
3.Give an example of an effective use of price discrimination. State how this example meet the criteria of price discrimination and creation of sales when they are needed.
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