Persuasive Visual Communication

For the past year, you’ve been working to launch your start-up company. Now is the time for you to share your new business with prospective clients and customers using a persuasive marketing campaign.

Your start-up company can be anything you want it to be! Your company should offer a product, process, or service. For example, you might decide to create an app for a new game, an online athletic shoe store, or a language tutoring service for adults.

Your goal is to create a persuasive visual communication campaign using one “old school” medium (flyer, brochure, poster, newspaper advertisement, etc.) and one “new school” medium (social media post, social media cover/header, blog or website graphic, etc.). Use the same branding strategy to share one in two different ways.

Your persuasive marketing campaign should include the following:

• Company name and logo
• Name and a brief description of product, process, or service
• Why your audience should want to learn more (what’s in it for them)
• Where your audience can go to learn more (website, email, phone number, etc.)

Be sure to consider the design elements such as text (including font size and type), visuals (including images, charts, graphs, etc.), color, and white space or empty space.

Important Reminder: Don’t forget to consider the audience and the medium. Your “old school” medium can contain more text because it is designed to be held and read by the audience. Your “new school” medium should contain less text because the audience will be quickly scrolling by it either on their computer, tablet, or mobile devices.