Read the article “Big or Little Quality: Quality Control vs. Business Culture” and answer the following questions:
1-To which extent do you agree with the author view in term of leaders’ critical role in reinforcing the quality culture and gaining its payback on companies` operations? Clarify your thoughts with acceptable reasons.
2- The author indicates the importance of using appropriate language among quality professionals and business management. Discuss this notion from your own point of view.
3- Explain how do leaders and quality professionals can ease the process of changing the corporate culture and emphasize that quality is everyone`s job?
Support your answer with references .