Assessment task details and instructions
You should prepare and submit a Microsoft PowerPoint presentation with Voice-Over on the theory and application of marketing principles in the context of one organisation of your choice. You should critically examine the issues, current trends and challenges related to the organisation marketing environment, and how the organisation uses the marketing mix to engage with its customers and suppliers. Specifically, your presentation should include consideration of the following:
(1)The marketing environment
(2)The organisation product strategies
(3)The pricing policy
(4)The promotional / customer engagement strategies
(5)The organisation suppliers and distribution channel engagement strategies
(6)Recommendations for how the company can improve its use of marketing management in response to the issues, trends, and challenges of marketing environment
You should use the relevant theories to analyse issues, trends and challenges of your chosen organisation and should include reflections upon ethical and/or sustainability issues the company may face. You will need to undertake secondary research into your chosen organisation and theories to prepare your presentation, and this should be referenced in your slides.
You are advised to focus on any ONE country of your choice when the organisation has an international presence. When the organisation has a product portfolio, you should consider focusing on a clearly defined aspect. You should use relevant academic as well as practitioner sources to support your arguments and the excellent review of secondary sources of information should be evidenced by the list of references.