Present your draft in a post including the following:
- A complete draft of your Negative Message
- A list of questions/concerns you have about your draft that you would like your peers to respond t
- Use your research and understanding of an organization in order to develop an effective negative message.
- Choose a strategic approach for a negative message based on its target audience.
- Demonstrate effective goodwill, positive emphasis, and you-attitude in a negative message.
Purpose and Description
This assignment will allow you to practice the application of audience analysis and positive emphasis while delivering an effective negative message (clear, concise, complete, and correct).
For this assignment, you will use your selected company/audience from the audience profile assignment to compose a negative message in email format.
You will have creative license to create details like names and dates for your message, but please follow your chosen scenario closely.
In a recent meeting with managers and team leaders, the CEO of your company announced that the company has successfully merged with another company.
Due to this merger, there will be changes around the office to accommodate new employees and resources. However, some of these changes will involve downsizing team members, reevaluating daily tasks, and additional training.
You were also informed that some of the benefits of the merger include more resources at the disposal of the company (i.e., software, clients, equipment, etc.) and more opportunities to expand business accounts and clientele.
Your direct manager charges you with composing an email announcing the merger to the members of your team. You will need to inform them of the benefits of the merger and the possible changes that will occur, all while being transparent about the security of their jobs (some may be in jeopardy).
You will need to ensure that your message is professional and that it accomplishes the following:
- Uses the audience focus addressed in the audience profile assignment.
- Informs all team members of the merger.
- Informs all team members of the benefits of the merger
- Is blatant about the negative aspects of the merger.
- Uses a goodwill ending: positive, personal, and forward-looking.
Include an informative and specific subject line, a clear and concise organizational pattern (see Ch. 9), and end with an electronic signature.
Primary: Your direct team members in your organization/company.
Assignment Components & Expectations
- Use your research from the audience profile to identify and cater to the primary audience.
- Demonstrate awareness of audiences other than the primary.
- Analyze and apply audience benefits, including audiences other than the primary.
- Compose a message that includes all the information needed by the audience.
- Use positive emphasis, goodwill, and you-attitude.
- Apply effective email etiquette and formatting techniques.
- Successful use of subject lines, buffers, reasons, refusals, alternatives, and endings.